Instagram recently revealed the long-shrouded secrets to how it organises their user’s feeds, including how it considers different factors within its algorithm. Until now, we have been unaware of how they have filled in the blank spaces between posts from family and friends, since they no longer adopt the chronological order of posts from 2016.
Product lead Julian Gutman explained that it ranks three main factors when creating a user’s feed: interest, recency and relationship. Interest is how much Insta thinks you’ll care about a post, with the highest ranking at the very top. Recency just means that the algorithm prioritises more recent posts over older ones. Relationship is based upon the relation you have with the poster, whether you are private messaging them, liking their posts regularly or tagging them in your own posts.
The more you interact with a specific user on the platform, the more likely you will see their posts higher up on your feed. Instagram will also take frequency into account when creating your custom feed for you. Depending on how often you spend time scrolling through the app, depends on the content you will see. Instagram wants to show you posts you haven’t seen yet or ones it thinks you will like best since you last opened the app.
Instagram also cleared up some rumours that have been floating around too. Sadly, they have no plans to re-introduce the reverse chronological order that so many have petitioned to be brought back, so you’re stuck with the current situation for now.
Instagram also deny hiding any posts within your feed and states that if you keep scrolling you will see every post from everyone you follow. It also stated that no matter how frequently you post or how many hashtags you ping on the description, it doesn’t discriminate and down-rank users who choose to do so.
A lot of what they have confirmed seems somewhat obvious, they show you what’s most important first, and the rest here after. It’s an efficient algorithm, but the fact they have addressed these rumours and shed light on their secrets shows there is a real worry from users who think their posts are being lost within the crowd.
For some this may not mean much, but for people who are now building their livelihoods online and becoming influencers/content creators, they rely on the platform to bring them brand awareness.
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